Our purpose is delivering brand trust

Melisaa has 20 years experience in food & tech industries. She provides software development services to leading agriculture brands in New Zealand. Melissa was one of the first to sell organic meat online in Canada. She is a trusted advisor to New Zealand’s leading food & fiber brands.

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Erica is our longest-serving team member, joining shortly after the company's founding. Over the years, she's taken on multiple roles, and most recently, she has led the development, launch, and growth of our Prove Product. She has been instrumental in steering the company’s transition from custom software development to a Product Management focus. Erica’s superpower lies in her ability to translate complex business challenges and customer needs into actionable technical solutions. Outside of work, you’ll likely find her catching waves at local surf spots or exploring the outdoors around her adopted home of Christchurch.

James has over 15 years of building and scaling software start-ups and has had multiple exits. He specializes in data-centric technologies, scalable solutions and technological market fit.

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Sara has been leading projects for external clients for 10 years delivering cost savings, Time & Motion studies, procurement analysis, vendor implementation and software delivery. Her experience spans Kiwifruit, local and central government, dairy, recruitment and software development. Growing up on a farm, she has a keen interest in New Zealand's primary sector and the unique challenges those businesses face. Her approach to project management is very practical, focusing on delivering outcomes.